OverFit

This is a trendy logo made for the non-existent "OverFit", a cross-fit gym.

When a co-worker of mine and I were paired together to create a website based on a business or service of our choosing, he suggested it be about cross-fit - a form of excercise I had yet heard of. We divided the tasks into brand development and website development, and by coin-flip, I was assigned the former. The palette of oranges, greens, and azures really sell the "active" vibe we were going for.

Even now, I can remember the heavy influence the "Fila" brand had on its creation.