Daily Living Support Services

This is a luxurious logo made for Daphne Lothlen of "Daily Living Support Services"; an assisted living space with its tenants' wellness in mind.

As a concept alone, I was fairly intrigued behind the idea of a high-end retirement home. It was the first time I had heard of such a thing, so despite my best efforts, I slowly felt my mental image for it work into an emblem for a country club. The salmon and marigold colors help shift the tone down quite a bit, and "Minion Pro Bold" is a perfect slab-serif font to pair.